Is Durable legitimate?

Yes. Durable is a real, funded company with an active user base.

Can I use Durable for a restaurant?

Yes — Durable generates restaurant-appropriate content and has suitable template styles.

The 30-second claim is real, but plan 1-3 hours to edit generated content, add real photos, and personalize the copy.

No standard export format. You'd need to rebuild — manageable given Durable's simple 4-8 page structure.

Sole traders who need professional online presence quickly

Businesses needing basic features: contact form, services list, location

Owners who want good-enough results rather than custom design

| Plan | Price | Key Features |

Durable CRM: Built-in customer relationship manager for tracking leads

Invoicing: Create and send invoices directly from Durable

AI-Assisted SEO: Suggests meta titles, descriptions, and keywords

Limited design customization: You can change colors, fonts, and text, but can't freely rearrange layouts.

Generic output: Someone familiar with Durable templates will recognize the patterns.

Not suitable for content-heavy sites: No robust blogging platform or complex CMS.

No e-commerce: Use Shopify for product sales.

Limited integrations: Smaller ecosystem than Wix or WordPress.